So, this post is not so much about market research in Dayton, Ohio, so much as it is about search engine rankings. Google is immensely powerful in its ability to direct consumers to businesses. So, very often, people will ask me about how to get their companies on the first page of rankings (about 60% of searchers never go beyond the first page of results). 

So, here are a few basics on how to do it. But, first: Why is my post titles "Market Research in Dayton Ohio"? It's because I will use this post to attempt to boost my rankings under the search query: "market research firms Dayton Ohio." So, here's where to start: 

1. Make one page on your website about one thing only: There is a tendency to be all over the place and run down long lists of your capabilities. Instead, have one page about each capability. The more you discuss, the more it dilutes what that page means to search engines. Again, this page is about Market Research Firms Dayton Ohio. 

2. Get exterior sources to link to you in that context. Our overlords at Google don't just take your word for what a page is about. They look at external sources linking to your page. So, whenever possible have social media accounts, blogs posts or press articles, link to your site. I will have external sources link to this page, using the term "Market Research Firms Dayton Ohio". 

3. Be thoughtful about the naming convention for your page. Separating words in the title of your page by dashes helps search engines index the meaning of your page. Most templates take this into account and do it automatically, but you still have to be thoughtful about what you title your page. Here, I have titled the post "Market Research Firms Dayton Ohio" to accomplish that. 

There's are a number of other things you can do as well, but this is a great place to start. Be patient, most SEO changes take about six months to take effect. So, check the date on this post and then run a search query for "Market Research Firms Dayton Ohio" to see if I'm right. By May or June of 2018, I should be on the first page of results.