Research: Handling money raises testosterone, affects risk-taking

Research: Handling money raises testosterone, affects risk-taking

John Dinsmore
consumer behavior, academic research

Some colleagues and I just published research showing the effects of handling money on men's testosterone levels which, in turn, affects their risk-taking behavior. 

Here is a link to the article, which has free access until January 3, 2018. 

The Behavioral Pricing Principle that Made Tesla Possible

The Behavioral Pricing Principle that Made Tesla Possible
Nobody can pull of the switch!!!! Roku just did

Nobody can pull of the switch!!!! Roku just did