Pass it on: Marijuana hits tipping (tripping?) point in corporate world

Pass it on: Marijuana hits tipping (tripping?) point in corporate world

The first major corporate acquisition of a manufacturer of medical marijuana was announced today when Constellation brands (owner of, among other things, Corona beer), announced it is buying Canopy Growth Corp. for $191 million. 

Constellation pointed to the new opportunities posed increasing legalization of marijuana for medical and personal in the United States. Interesting things to watch in this sector include: 

  • Differences between medical and recreational marijuana markets in terms of competitive landscape (small business vs. large corporations). 
  • Acquisitions that this announcement will spawn (looking at you InBev, Altria and Pfizer!)
  • The, as yet unresolved, difference between federal and state regulatory environments for marijuana
  • Really, really funny investor relations announcements/corporate earnings statements put out by public companies in the marijuana business. I am imagining a Madison avenue PR flack telling a CFO that the words "Crippy" and "Indica" are material announcement that must be included in the 10K form as they represent material announcements. 

 

 

 

Market Research Firms Dayton Ohio

Market Research Firms Dayton Ohio

The never-ending process of marketing...Insights-Action-Results-Repeat

The never-ending process of marketing...Insights-Action-Results-Repeat